English: "lover"

Platypus

Unfortunately, in English, the word "love" is occasionally used as a euphemism for "sex". The word "lover" is one such case. Therefore, sadly, "lover" is a bit of a dirty word in English.

To put it bluntly, "lover" really means "f***er" ("SEXer"). It is often used to refer to a clandestine, extramarital, sexual partner.

Here are some examples:
"I want some loving." = "I want some sex."
"Are they lovers?" = "Are they f***ing each other?"

So, when advertising a family-orientated app, the phrase "that special someone" would probably be (a little bit coyer and more intriguing, and) more pleasant and attractive to potential customers than the word "lover".

phongtt

Hey @Platypus

In Game42 description on iTunes we use the word "lover". Do you think that it's not appropriate in our context?

https://itunes.apple.com/us/app/game-for-two/id574723506?l=en&mt=8

Platypus

Hi, @PhongTT.
Game42 is such an excellent app that nothing could impede its success! However, I would recommend changing "lover" to "that special someone", if possible.

OZApps

So you mean to say that a lover of good things is f**king good things? A dog lover, a person having... NO!!

It is the context that matters, that is what English language is all about, the context of the word, which can make it a positive or a negative word.

Platypus

Ha ha! )

(I once received an unsolicited police escort out of the National Sculpture Museum after I declared I was "an art lover". Tee hee.)