Learn how top grossing apps are using social to improve their apps performance

Mells

Interesting article at venturebeat.com

We set out to survey the Top 50 Grossing Apps in the App Store and Google Play on June 28th paying close attention to how the app connected game players through social.

10 of 38 iOS games and 8 of 32 Android games required users to register with their social network credentials prior to first playing the game. In conversations with top app developers, we were told that requiring social sign-in can cause as much as a 70% reduction in initial conversion rates when a user is required to register before experiencing gameplay.


Gareth Davis, a Product Manager at Facebook, spoke at GDC 2012 this spring. In his session he mentioned the following mobile platform best practices:

1. Add SSO to get FB Bookmark & Search Result
2. Use a single FB App ID on all platforms
3. Publish via Open Graph to get distribution
4. Design frictionless Requests & Invites
5. Use all Social Channels
6. Native Deep Linking for native distribution
7. Social Design

Some of the key points in his session for successful social design were:

1. Build social into app from the ground up, make the app people centric
2. Make friend finding easy
3. Design the app for sharing
4. Make content “braggable”
5. Leverage unique mobile capabilities like location and social tagging.

In our survey we found more than half of the games used points 1, 2, 3 and 4 above, with no one using 5 location and social tagging.

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Nascode

Hi @Mells thank you for the tips!

phongtt

Very good read. Thanks!

Teranth

Very interesting article. I have really only started playing with Social integration, but this will be helpful